Endeca for Sales and Marketing

Driving productivity for sales and marketing

Traditionally, sales and marketing organizations have employed customer relationship management (CRM) systems, as well as ERP and CMS, to help manage their complex business processes. However, because these technologies were designed to manage transactions and automate processes, they can't fully support the human judgment and decision-making that sales and marketing professionals engage in. Not surprisingly, user adoption is a frequent challenge when companies implement CRM solutions, and by some estimates, nearly one-third of all CRM projects ultimately fail.

Although CRM is an important piece of enterprise infrastructure, it is not sufficient. Solving the problems that sales and marketing professionals face requires technology and architecture designed for the investigation and exploration of information, not storage. Endeca can unlock the latent value of CRM systems, leveraging existing technology investments to deliver real business results - increased sales, reduced costs, and more.

Endeca has helped sales and marketing organizations of companies ranging from a Fortune 500 high-tech manufacturer to a leading mutual fund firm to one of the world's largest online retailers, solve significant business problems and achieve tremendous ROI.

Core solutions

Some of the key sales and marketing solutions Endeca has developed are:

Endeca for Sales Readiness
A new class of application that gives a distributed sales force a single point of access to all the information they need to do their jobs. Endeca for Sales Readiness brings together data from CRM, content management, and human resource systems to help sales representatives get better insight and be more productive, whether choosing collateral for a sales meeting, engaging an expert to support a client engagement, or simply getting up to speed on a new industry.

Endeca for Customer Segmentation
Enables sales and marketing representatives to target the right customers with the right offers. Through an intuitive interface, inside sales reps and marketing managers can explore data about customers and their purchases, allowing them to make better decisions about how to allocate their time and budget, which customers to call for which promotions, what products to cross-sell and up-sell, and even which marketing channels to utilize.

Endeca for Sales Analytics
Enables nontechnical business users – from executives down to individual producers – to answer complex, open-ended questions about their sales performance, enabling them to make better decisions for planning, forecasting, and managing their teams. Endeca for Sales Analytics brings together information from CRM, ERP, and other enterprise systems, enabling people to explore the data in a way that is far more flexible than traditional BI or enterprise reporting technologies.

Additional retail solutions