Driving a Compelling Online B2B User Experience for Manufacturers & Distributors

Internet users have become accustomed to the intuitive and flexible online experiences provided by leading online retailers. B2B customers are also retail customers, and are beginning to demand this same compelling online experience when purchasing products at work. This webinar addresses how distributors and manufacturers can offer a compelling user experience within the unique confines of the B2B space.

This webinar will feature best practices for cleaning your messy and disparate product data and presenting it to customers in a way that drives a more compelling user experience. During this presentation, you will learn how Endeca and Silver Creek Systems helped Corporate Express to dramatically speed up its data cleansing initiatives and provide customers with a customized, flexible, and intuitive B2B purchasing experience that increased online sales.

Chuck Coleman, Director of Information Services at Corporate Express, will address some of the supplier and customer management challenges that are unique when selling to businesses online. These challenges include:

• Managing vast and disparate product data from over 5,000 suppliers
• Creating a compelling user experience that provides customized pricing and product information for end customers from various corporate clients
• Speeding up lengthy Master Data Management (MDM) initiatives to more quickly push valuable product information to your customers
• The often overlooked importance of Customer Experience Management, and why it serves as a key differentiator within the B2B space