Social Navigation: Leveraging user-generated content to drive sales

Did you know that 63% of consumers are more likely to purchase from a site if it provides product ratings and reviews?

Companies like PETCO that utilize customer ratings and reviews throughout their entire shopping experience are likely to realize increased site traffic and online sales, reduced return rates, and improved customer trust and loyalty.

In this joint webinar hosted by Endeca, Bazaarvoice, and PETCO, we will discuss how you can use social navigation to harness the power of user reviews and leverage authentic word-of-mouth insights throughout your entire product-discovery experience. This helps shoppers find products based on the recommendations of their peers, improving their ability to make informed purchase decisions and increasing their willingness to buy more.

You will learn how:

• Social navigation drives sales at PETCO.com
• Providing search and Guided Navigation® capabilities on authentic word-of-mouth insights gives shoppers new ways to discover and evaluate product information
• Leveraging reviews beyond the product details page achieves maximum return from user-generated content

Speakers:

Brian Rosenblat, eCommerce Solutions Manager, Endeca

Sam Decker, Chief Marketing Officer, Bazaarvoice

John Lazarchic, VP of eCommerce, PETCO