Drive Traffic and Increase Revenue with Improved Information Access

Endeca cordially invites you to a Media & Publishing webinar on the topic of how to increase your online revenue through the use of next-generation Information Access technology.

Hear Marc Strohlein, CTO of Outsell -- the leading research and advisory firm providing actionable market analytics for the Information Provider industry -- explain the challenges info providers must overcome to improve high "search" failure rates and create a more effective information access experience for users. Then, hear the best practices of three Endeca customers who have improved their site traffic and revenue through deploying an advanced Information Access strategy.

• How the Guardian online newspaper increased page views and click through rates
• How CarPoint online auto classifieds increased page views and session duration
• How World Book online increased subscription sales

As premium content becomes the most important asset for media and publishing companies, having a powerful way for customers to discover and access this content is vital to increasing revenue as well as strengthening customer loyalty.