Driving sales through your online catalog:
Best practices for managing and presenting product information

Are customers finding the products they need on your Web site? Or do they still rely on your print catalog? Are customers demanding more detailed product information for navigating the catalog? Purchasing products?

Join Brady Corp., Endeca Technologies, and FullTilt Solutions as we discuss these challenges and explore best practices to help you sell more effectively through your online catalog. Hear how Brady Corp. achieved dramatic improvements in their eCommerce initiative by delivering a customized, flexible, and intuitive online catalog to their customers. Find out how an integrated approach to product information management (PIM) and online search, merchandising, and the Guided Navigation® experience delivers a customer experience that encourages repeat business and increases sales through your lowest-cost channel.

You will learn how to:

• Leverage product information to improve navigability, conversion rates, and average order size.
• Deliver a more personalized online experience through custom catalogs and data-driven merchandising.
• Streamline the management of product data and eliminate errors before they reach the Web site.