eCommerce Webinar
Social Navigation: Transforms the shopping experience and your bottom line!
In today's marketplace it's important for retailers to utilize customer reviews as a key component of a customer touch-point strategy. Social navigation enables you to incorporate user-generated content into your site's navigation and search functions, providing you with an opportunity to differentiate yourself from competitors and build relationships with valuable customers.
Did you know:
- 91% of shoppers find social navigation useful in making confident purchase decisions.
- 75% of shoppers find it better than researching in a store with a knowledgeable sales associate.
- 70% are more likely to shop at a retailer's Web site with social navigation than at a competitor's site that doesn't have it. [1]
Please join us October 31 at 12 p.m. EST for a joint webinar hosted by Endeca, PowerReviews, and The Wine Enthusiast. We will discuss how you can use Social Navigation to empower your shoppers to find the best products for them, guided by feedback from real users at each step of the shopping experience. Leveraging user-generated content as a means to enter into a dialogue with shoppers enables retailers to gain the loyalty of an engaged, persuasive, and high-spending audience.
You will learn how social navigation:
- Closes the online-offline shopping gap and increases conversions through more confident purchase decisions.
- Leverages reviews beyond the product-details page to achieve maximum return from customer reviews.
- Is being embraced by The Wine Enthusiast as a critical part of their strategy to create a unique shopping experience and increase sales.
Speakers:
Brian Rosenblat, Online Retail Solutions Lead, Endeca
Jay Shaffer, VP marketing, PowerReviews
Glenn Edelman, Director of eCommerce Marketing , The Wine Enthusiast
