Differentiating your brand online

As shoppers become more sophisticated, competition for market share increases, and the online channel becomes increasingly important toward revenues, how are you going to engage consumers and maximize results?

Find out how Borders expects to achieve these goals by transforming its online storefront. Kevin Ertell, VP of eBusiness at Borders will speak about the new Borders.com and his vision for translating the best elements of in-store shopping to create a truly unique online customer experience.

Discover new ways to:

• Increase sales by making the shopping experience more intuitive
• Build brand awareness by enticing consumers to explore products and associated content
• Improve customer loyalty through novel merchandising strategies

Learn how to revolutionize online shopping with a strategic approach that provides the agility to respond to rapidly changing industry and business requirements.

Joining Kevin are Jesse Goldman from Endeca and Graeme Grant from Allurent, who will discuss how their companies have helped Borders to execute upon its vision.

Please register to view the webinar on demand of an interesting and informative case study.