Driving Demand through Advanced Site Search

How are you leveraging web search to drive demand for your Web site? Once you get them there how are you going to convert them to paying customers?

Join us for this webinar to learn how to implement one of the most important eCommerce trends today: driving demand through site search tools and SEM optimization. Hear from site search expert Mike Moran, Manager of Site Architecture of ibm.com and author of Search Engine Marketing Inc. -- Driving Search Traffic to your Company's Web site, discuss best practices surrounding site search and how to turn web searchers into loyal, paying customers. In this webinar you will learn how to:

• Implement more effective landing pages
• Better manage keyword buys
• Deliver more impactful email campaigns

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