Endeca InFront Awarded Best Infrastructure Application at the 2002 Massachusetts Interactive Media Council (MIMC) Awards
Endeca Recognized for Providing Tower Records with Advanced Search and Guided Navigation to Improve Shopping Experience
Cambridge, Mass., November 6, 2002 Endeca, the only provider of Guided Navigation with advanced search solutions, has been selected as a winner in the category of Infrastructure Application for the 2002 MIMC Awards. Endeca was recognized for providing Tower Records with a search, navigation and merchandising solution that has led to greater customer satisfaction, improved search experience, increased sales and quick ROI. This award, which celebrates New England’s best interactive accomplishments, further exemplifies Endeca’s leadership in the search market.
| Realizing the need to improve profitability and top-line revenue, Tower Records was looking for a competitive differentiator that could increase average order size, while making valuable data available to its customers. Endeca InFront, Endeca’s product for commerce and catalogs, gave Tower Records the ability to dynamically merchandise new purchase options while providing customers exposure to "bargains" and sometimes missed "back-catalog" items in its 800,000 different titles. Tower Records first launched Endeca InFront as an optional way for customers to navigate the online video/DVD portion of Tower Records. Based on positive customer feedback and increased sales, Tower Records expanded its use of InFront to include the music and classical sections of its site. |  |
"When leading organizations such as MIMC, in addition to our customers, recognize the benefits of Guided Navigation, its satisfying to the entire Endeca team,"said Steve Papa, founder and CEO of Endeca. "In today’s economy, it’s important for vendors like Tower Records to find a search and navigation solution that solves the problems associated with information overload, and we’re proud that Endeca can provide the answer."
The seventh annual MIMC Awards is the largest awards competition in the country recognizing excellence in interactive work and technology applications designed, produced, or developed in New England. Winners were announced in 29 categories, including four "Best of" awards at an awards ceremony attended by nearly 1,000 industry professionals held on November 4th at the Boston Copley Place Marriott.
"Judging by the winners, who represent a wide cross section of industries including retail, government, media, entertainment, healthcare, manufacturing and financial services, creativity is alive and well in New England," said Leslie Cushing, Executive Director of MIMC. "The work was some of the best we’ve ever seen, and clearly demonstrates how companies - utilizing technologies to enhance their business performance - are persevering towards the future."
Entries were judged by over 100 industry professionals representing various disciplines who are distinguished in their fields including media representatives, industry analysts, creative directors, designers, technologists, investors and business professionals. The 2002 MIMC Awards were sponsored by Bingham McCutchen LLP, Boston.com, Magic Hour Communications, MSN, Nixon Peabody LLP, PricewaterhouseCoopers LLC and Technology Review.
This award from MIMC rounds out a series of recent accolades for Endeca and Endeca InFront. Earlier this year, Steve Papa, CEO and founder of Endeca was honored as MIMC "Entrepreneur of the Year" as well as winner of a Mass eComm 10 Award for significant contributions to the development and deployment of information and Internet technology. Endeca was also recognized by the Web Marketing Association with a 2002 Web Award for Outstanding Achievement in Web Development for "Best Directory/Search Engine Web site," also acknowledging its deployment of Endeca InFront on Tower Records.
Endeca navigation and advanced search solutions help businesses across a variety of sectors like retail, financial services and business-to-business with applications that address the information overload problems associated with content and catalog management as well as enterprise information access and retrieval.
About Endeca
Endeca offers innovative advanced search and Guided NavigationSM information delivery solutions for companies who need to integrate, discover, and navigate enterprise data to solve the business problems associated with information overload. Endeca technology is already at work for leading retail, financial services and business-to-business companies like Barnes & Noble, Fidelity Investments, Eddie Bauer, and Arrow Electronics. Endeca solutions empower users to explore and discover relevant relationships in data and find accurate and precise results with unprecedented speed. Patent-pending algorithms provide a scalable, Web-based infrastructure for data exploration, leading to highly relevant and meaningful search results every time, and this technology can be applied across a wide-range of enterprise and customer applications including Customer Relationship Management (CRM) analytics, catalogs, directories, and search and portal integration. Endeca is a privately held company headquartered in Cambridge, MA and is backed by leading venture capital firms including Ampersand Ventures, Bessemer Venture Partners and Venrock Associates. For more information, please visit www.endeca.com or email us at info@endeca.com.
About MIMC
Founded in 1996, MIMC is dedicated to accelerating business opportunities and professional development for its more than 3,000 members throughout New England. Originally serving established and emerging technology companies MIMC has broadened its focus and attracted leading edge companies and individuals from a variety of industries including financial services and healthcare. MIMC provides companies with the opportunity to collaborate and develop new business alliances, learn about sources for new technologies and services, and meet prospective vendors, clients and investment companies. Additionally MIMC provides extensive professional development programs including business and technical training courses and networking. MIMC offers numerous forums, promotional opportunities and award recognition programs for companies of all sizes and in all stages of growth. With more than 75 events each year, MIMC provides its membership with a venue to promote their company to highly targeted audiences through sponsorships, speaking and networking opportunities. For more information, go to www.mimc.org.