CAMBRIDGE, Mass. and BURLINGAME, Calif. - February 24, 2004 -- Endeca and Coremetrics announced today that the companies have formed a strategic partnership to provide integrated search and site analytics to both existing and future customers. Unveiled at the eTail West 2004 conference in Palm Springs, California, the new partnership will provide marketing, IT and financial managers with detailed analysis of the revenue impact associated with site search, navigation and merchandising initiatives. The combined solution will ensure that retailers, information providers, and other online businesses are able to optimize Website Search and navigation to deliver the best possible customer experience, thereby boosting conversion rates, driving larger sales and strengthening customer loyalty.
The partnership will enable customers to combine the power of Endeca InFront, the leading business-to-business and business-to-consumer e-commerce search, navigation and merchandising solution, with Coremetrics Online Analytics 2004, the leading Web analytics solution. Endeca InFront version 4.1, unveiled today, features standard integration with Coremetrics. InFront and Online Analytics have already teamed up at a number of the top names in online retailing, such as leading athletic specialty retailer, The Finish Line, Inc. (www.finishline.com) (NASDAQ: FINL), a joint customer of Endeca and Coremetrics. Based on the comprehensive understanding of online customer behavior and the associated revenue impact delivered by Coremetrics, Finish Line was able to leverage Endeca InFront to create and measure an optimized shopping experience that is tailored specifically for their customers
"The partnership between Coremetrics and Endeca is extremely valuable for online marketers," said Kent Zimmerman, director of eCommerce at Finish Line. "Coremetrics serves an essential function as our system of record for measuring the ROI performance of our e-commerce business, and Endeca is the engine that enables our online customers to quickly find and discover products in which they are interested. The two solutions working in tandem help us to create the optimal user experience for our loyal customers, while driving maximum online profitability."
"Endeca and Coremetrics were each recognized as respective market leaders by Forrester Research in 2003 for offering best-of-breed solutions to retailers, information providers, and other online businesses," said John Squire, vice president of business development at Coremetrics. "The ability for Coremetrics to attribute revenue to all online marketing initiatives, combined with Endeca's ability to optimize site search and navigation offers our joint customers an unmatched solution for driving and measuring online sales."
With solutions that deliver quick and quantifiable ROI, Endeca and Coremetrics have mirrored each other’s market momentum, attracting dozens of new business-to-business and business-to-consumer customers over the past year. Mutual customers include marquee brands such as Eddie Bauer, CompUSA and Ritz Interactive.
"Coremetrics has earned their outstanding reputation in the web analytics market by helping their impressive customer base extract optimal value from online investments," said Jim Baum, president and COO of Endeca. "With retailers eager to build upon the e-commerce success of 2003, integrated, proven solutions from market leaders like Endeca and Coremetrics will be in high demand in 2004. This partnership enables both companies to deliver maximum value to our respective - and often mutual - customers."
Endeca InFront 4.1 offers the most advanced, integrated search, navigation, and merchandising environment available online today. With Endeca InFront users are able to find what they are looking for and discover additional results of interest, while retailers benefit from a more robust, customizable, and easily-managed platform that provides the fastest time-to-market with almost instantaneous ROI. Powering the shopping experience and driving sales on more than 75 premier e-commerce storefronts, Endeca InFront is the search and navigation solution of choice and recognized market leader among the world's most popular retailers.
Coremetrics Online Analytics 2004 is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Through a patent-pending browser-based data collection technology, the Coremetrics Online Analytics 2004 data warehouse gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE Profiles. LIVE Profiles are the source of all Coremetrics Online Analytics 2004 reporting and analysis, and enable online marketers, IT managers, and e-commerce executives to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics Online Analytics 2004 is a managed solution that is deployed within weeks and requires no new hardware or software to deliver immediate ROI.
About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company's flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Recently named the sole Web Analytics market leader by Forrester Research, Coremetrics services over 200 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
About Endeca
Endeca offers innovative Endeca Search and Guided Navigation information delivery solutions for companies who need to integrate, discover, and navigate enterprise data to solve the business problems associated with information overload. Endeca technology, a winner of Computerworld's 2003 Innovative Technology Award, is already at work for leading retail, financial services and business-to-business companies like Barnes & Noble, Putnam Investments, and Arrow Electronics. Endeca solutions empower users to explore and discover relevant relationships in data and find accurate and precise results with unprecedented speed. This search and navigation technology can be applied across a wide-range of enterprise and customer applications including Knowledge Management, Customer Relationship Management (CRM), customer self-service, analytics, catalogs, directories, and portal integration. Endeca is a privately held company headquartered in Cambridge, MA. Endeca is an IBM Advanced Business Partner. For more information, visit www.endeca.com or email us at info@endeca.com.