ENDECA DISCOVER 2007, BOSTON -- June 20, 2007 -- Endeca Technologies, Inc., an enterprise information access software company, today introduced the Endeca Design Collaborative at the Endeca Discover 2007 user conference. Bringing together the best practices of the global Endeca community with usability and human-factors design expertise, the Endeca Design Collaborative offers a variety of services designed to accelerate user adoption and maximize the business benefits of applications that feature an adaptive user experience.
"From day one, Endeca was a company focused on driving value through compelling user experiences, and this new group is an extension of that core value," said Blade Kotelly, Creative Director of User Experience, Worldwide, and a founding member of the Endeca Design Collaborative. "With Endeca's technology it is now possible to create adaptive applications that disrupt the conventional model by addressing scenarios where it's not possible to predict all the ways that people will want to reach their goals, in situations where a user doesn't understand what lies in the data. Delivering new kinds adaptive user experiences demands not only the most advanced technology, but also a fresh approach and new mindset. This is what the Endeca Design Collaborative delivers, opening up unique and lucrative opportunities for developers and business owners."
Endeca's technology, the Endeca Information Access Platform (IAP), makes adaptive applications possible. These apps mix and match heterogeneous information sources and rely on user-centric interaction models to deliver intuitive, context-driven user experiences. The IAP indexes together erratic data and content, and summarizes it into orderly views for each step of a user's scenario as it unfolds. As a result developers can more easily incorporate new, emerging data types and sources (e.g. XML, wikis, user-generated content/tags, etc.) as well as desirable interactivity functions (e.g. Flash, AJAX) in their applications.
Added Kotelly, "Our goal is to push the forefront of adaptive user experience design -- to act as trailblazer, evangelist, and educator. The Endeca Design Collaborative will be both a central knowledge source for emerging field of adaptive UX and a vehicle for socializing collective best practices to the global community of developers."
Composed of seasoned experts in the fields of human-factors design, usability engineering, information architecture, interaction design and graphic design, the Endeca Design Collaborative is based within Endeca's Customer Solutions Organization and will work closely with customers and partners, as well as Endeca's in-house implementation services and research and development teams. The group's initial services and engagement model consists of a building-block approach and includes UX Research & Modeling, UX Design & Development, UX Optimization, and Adoption & Impact Management.
Discover 2007 is being held at the Hyatt Regency Boston, June 19-22, 2007, and features nearly 50 breakout sessions, live demonstrations, and networking lunches.
For more detailed information on the conference agenda or to register, please visit www.endeca.com/discover.
About Endeca
Endeca is a next-generation information access company, uniting the ease of search with the analytical power of business intelligence. Combining patented intellectual property, breakthrough science and a deep focus on user experience, the Endeca Information Access Platform helps people find, analyze and understand information in ways never before possible. Leading global organizations like ABN AMRO, Bank of America, Boeing, Cox Newspapers, Dice, The (US) Defense Intelligence Agency, The Home Depot, Hyatt, IBM, John Deere, The Library of Congress, Nike, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs and streamline operations.
Headquartered in Cambridge, MA, USA, Endeca is a private company with worldwide operations. For more information: www.endeca.com or info@endeca.com.