Endeca joins Coremetrics Connect to optimize online marketing performance
CAMBRIDGE, Mass. — February 27, 2008 — Endeca Technologies, Inc., an information access software company, today announced that it is a certified partner on Coremetrics Connect™, a new technology platform to meaningfully address the specific business needs of online marketers to improve campaign performance. Coremetrics Connect, which launched this week, integrates leading digital marketing applications - including search, online content optimization, email and behavioral targeting technologies - to effectively monitor, measure and optimize campaign performance across multiple channels.
This news represents a new level of integration and collaboration between Coremetrics and Endeca, who have been strategic partners since 2003. The long standing partnership has led to more than 50 joint deployments at clients like Brookstone, CDW, Circuit City, Costco, Eddie Bauer, Office Depot, Panasonic, PETCO, and Toshiba. Through Coremetrics Connect, joint Endeca and Coremetrics customers will be able to further simplify and speed integration between the companies' technologies. It will also provide highly advanced options for closed-loop feedback and data-driven behavior and content delivery.
"Endeca and Coremetrics represent key components of Office Depot's e-commerce operations, and both play a pivotal role driving conversion rates," said Noah Maffitt, Director of Global E-Commerce for Office Depot. "This expanded partnership has the potential to introduce new ways to automate contextual merchandising and promotions, and create self-optimizing functionality to maximize revenue."
Coremetrics Connect delivers proven integrations with leading providers of digital marketing solutions. The platform is specifically designed to help marketers address the pain points of integrating the various components of their online marketing campaigns. The Coremetrics Connect platform provides a single, consistent and accessible data source that enables marketers to acquire data about visitors, analyze trends and opportunities based on key visitor segments and act on this data for effective targeting throughout all their marketing channels.
"Data-driven content delivery is a primary focus at Endeca, and impacts everything from contextual product promotions and recommendations to the creation of landing pages to the automated tuning of our engine," said John Andrews, director of strategic marketing at Endeca. "Coremetrics Connect offers a unique platform for joint clients to accelerate their closed loop integration efforts and signifies a new level of partnership between our companies."
"In order for online marketers to implement campaigns that truly impact the bottom line, they need a way to leverage a single, accurate and complete source of behavioral data across all their digital marketing applications," said John Squire, Chief Strategy Officer at Coremetrics. "The integration offered between Coremetrics' powerful analytics and Endeca will provide marketers with a comprehensive picture of customer behavior and the ability to optimize search navigation based on that behavior to make significant improvements to campaigns."
For more information visit Coremetrics Connect.
About Endeca
Endeca's innovative information access software helps people explore, analyze, and understand complex information, guiding them to unexpected insights and better decisions. The Endeca Information Access Platform, built around a new class of access-optimized database, powers applications that combine the ease of searching and browsing with the analytical power of business intelligence. More than 500 leading global organizations including ABN AMRO, Boeing, Cox Newspapers, the (US) Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs, and streamline operations.
Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe and Asia. For more information: endeca.com or info@endeca.com.
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more visit Coremetrics or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
Contacts:
Craig VerColen
Endeca
617-674-6190
cvercolen@endeca.com
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
coremetricspr@lewispr.com