Endeca and Allurent announce reseller deal to accelerate the deployment of next generation online shopping experiences

Printer-friendly version

CAMBRIDGE, Mass. — May 6, 2008 — Endeca Technologies, Inc., an information access software company, and Allurent, an innovative software company powering superior online shopping experiences, today announced a reseller partnership to accelerate the creation and delivery of rich, interactive online shopping experiences. With this partnership, Endeca will market and sell an integrated Endeca and Allurent solution called the Allurent Rich Interface module, featuring Allurent Navigation and Details products and the Endeca Information Access Platform. The new offering, part of Endeca's collaborative focus on retail innovation, is designed to help retailers increase revenue, improve customer loyalty, create competitive advantages, and deliver a consistent and differentiated customer experience across channels.

The Allurent Rich Interface module will take advantage of Endeca's market leading Guided Navigation®, search and merchandising capabilities and Allurent's state-of-the-art Rich Internet Application (RIA) capabilities to help shoppers explore, find and compare products while providing valuable product detail information throughout the entire buying experience. This combination merges two proven approaches for boosting conversions, encouraging additional purchases and attracting repeat business.  

The combined offering of best-in-class technologies helps retailers meet today's increasingly sophisticated design and customer experience demands.  It gives site designers the ability to rapidly create an interactive, Web 2.0 customer experience consistent with their multi-channel brand, at a fraction of the cost of custom design efforts.  It also offers intuitive management tools along with a flexible and fully integrated technology foundation that accommodates data and site design changes without the need for expensive redesign projects.

"Endeca's solutions help guide consumers to better decisions online by presenting the products they are looking for, while helping them discover new products of interest," said Steve Papa, chief executive officer at Endeca.  "Allurent offers state-of-the art products that complement our solutions by accelerating the deployment of the advanced Endeca-powered user experiences.  Our collaboration with trusted partners like Allurent is key to accelerating innovation in online and multi-channel retail."

"Allurent's partnership with Endeca brings a superior joint solution to companies who want to increase shoppers' efficiency and overall satisfaction in finding, comparing — and, even more importantly, buying — items of interest," said Joe Chung, chief executive officer at Allurent.  "Endeca is the clear market leader in search and information access, making them a very valuable channel partner for us as we look to expand our footprint in the online retail market."

The Allurent Rich Interface module from Endeca offers:

  • Pre-packaged, fully supported RIA capabilities simplify deployment of unique Web 2.0 shopping experiences, strengthening brand presence and increasing customer loyalty
  • Rich interactive product details on search, navigation and landing pages makes product information (product attributes, reviews, color swatches, inventory availability, cross sells, etc.) more accessible to shoppers, simplifying product comparisons and making it easy to "add to bag," in order to boost conversion rates
  • Innovative presentation of Guided Navigation refinement options creates a more fluid, above-the-fold experience that reduces scrolling and elegantly displays a wealth of product criteria — helping shoppers more easily explore, find and discover products of interest
  • Best-in-class technology combined with collective e-commerce expertise and proven design best practices enables differentiation in a hyper competitive environment
  • Out-of-the-box integration reduces time-to-market, lowering overall deployment costs and accelerating time-to-value on Endeca and Allurent investments

About Allurent
Leading retailers like Anthropologie, Borders®, Kohl's™ and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent's deep experience developing world-class e-commerce software helps the company deliver intuitive and engaging products that are easily configured to match a retailer's brand and integrate with their existing e-commerce infrastructure. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.

About Endeca
Endeca's innovative information access software helps people explore, analyze, and understand complex information, guiding them to unexpected insights and better decisions. The Endeca Information Access Platform, built around a new class of access-optimized database, powers applications that combine the ease of searching and browsing with the analytical power of business intelligence. More than 500 leading global organizations including ABN AMRO, Boeing, Cox Newspapers, the (US) Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs, and streamline operations.

Headquartered in Cambridge, MA, Endeca has operations in North America, Europe and Asia. For more information: endeca.com or info@endeca.com.

Contacts:
Craig VerColen
Endeca
617-674-6190
cvercolen@endeca.com