Only a small fraction of visitors to your website have a specific product or article in mind. The majority are looking for something, but they don't necessarily know what it is. How do you help them discover that perfect tool that saves a home improvement project, the unexpected gift for their nephew, or that eye-opening article? With the Endeca Discovery Suite, a new collection of modules designed to take advantage of all of your ever-changing data and content and accelerate the development of the next generation of online storefronts and media sites. It leverages the advanced capabilities of the Endeca Information Access Platform, transforming your website into a destination for your customers to discover products and content they didn't know they were looking for.
Marketers are great at building awareness, but when it comes to making choices, customers often look to their peers. This gives you new ways to leverage user-generated content -- product reviews, opinions, recommendations, user-generated tags -- as well as profiles of individual contributors. These help user make discoveries based on the paths and recommendations of individuals with similar needs and preferences.
For most visitors, the product and content discovery process begins at the most popular Internet search engines. Driving and converting visitor referrals from both organic and paid search engine listings has become a top priority for online businesses. Endeca's Search Engine Marketing Module includes automated tools and best practices to attract and convert significantly more natural and paid traffic from the leading search engines.
In the coming year the Discovery Suite will feature additional modules focused on personalization and recommendations, closed-loop reporting, multi-channel operations, and back-end integrations -- all with integral support for Web 2.0 interactivity.