Endeca Directories

Looking through the classifieds section in the newspaper can be a painful process. Newsprint requires that the reader peruse each listing in the order printed to figure out if it's the job, car, or house they want, a time consuming process that often yields no results of interest. Your online classifieds and directories should be easier, but is your simple search result list delivering the value? In many cases, online content provides a far larger number of options that, even constrained by a search term, confound users with long result lists and little further guidance to see if something useful is buried within.

Endeca Directories was designed for precisely that purpose. It includes capabilities that guide the user to the results they consider relevant quickly and easily, and it allows them to discover listings that they may not have known to look for. How? Endeca leverages the key attributes of the listing - for a car, it could be the make, model, price, mileage, location, color, etc. - and exposes them in a way that allows the user to refine the results by the attributes that are the most important to them. Endeca's superior search integrated with the patented Guided Navigation^® experience encourages exploration and discovery, dramatically improving site metrics like page views, click-through rates, and duration per visit. Ultimately, users find more of what they're looking for, and your business makes more money. And, based on our unique core architecture, it's now straightforward for your site to take best advantage your existing data to deliver a superior user experience, one that goes well beyond the public search engines.

Principal features:

• Guided Navigation creates the perfect path for every user, every time.
  Endeca invented Guided Navigation, which presents people with dynamically tailored options to refine their search, browsing to the results they find relevant by their own criteria. A key to this experience is the guidance - users don't have to know in advance what is available, as they would with parametric search; Guided Navigation exposes all the possible options and criteria, pruning away those that would lead to dead ends. The media demo offers a good way to get a sense of how this works.
• Content Spotlighting showcases the most valuable listings.
  Editors and publishers can use Endeca's Content Spotlighting feature to highlight valuable listings. User-friendly tools allow a few simple rules to dynamically create a relevant and interesting experience across the entire site. Taken further, these same tools can construct dynamic landing pages and drive a more tailored site experience. Notice a growing community of vintage car buffs? Now you can let them search their way into a personalized site experience.
• Geo-spatial capabilities personalize the experience.
  Endeca's dynamic geospatial capabilities allow users to easily narrow listings based on important location characteristics such as radius, mileage, and zip code. Users can personalize their experience by specifying their location and only seeing results that are relevant to them. This experience leads to the development of geographically based communities to which users are more likely to contribute and consistently visit.
• Targeted advertising produces highly qualified leads.
  Instead of a list of predetermined categories available for purchase, advertisers can choose integrated search and navigation options - the actual path the user takes - as advertising inventory. For example, a hospital looking for part-time nurses with at least 5 years of experience may only have the ability to purchase ad inventory in the "Nursing" category on a job site. The hospital will be inundated with fulltime job seekers with only 2 years of experience. With Endeca's unique targeted advertising capabilities, that same hospital can purchase advertising inventory that is only available when a job seeker has chosen the "part-time" employment refinement and the "minimum of 5 years" experience refinement. Employers and other advertisers are willing to pay more for highly qualified leads, resulting in increased revenue for the directory site.
• MDEX Engine™ Technology that unlocks your business.
  Endeca's unique technology was designed from its core to power your dynamic site experience. Beyond individual features, it offers a platform that can handle the many different data sources, high scale, and innovative user experience that drive your business at a TCO that puts competitive advantage within your grasp. Click here to learn more about the technology.

See other solutions: Online Media, Digital Asset Navigator, Knowledge Management, Website Search, Call Center & Customer Support, Sales & Customer Analysis